Faisal Kapadia
Founding Partner & CEO
Faisal is one of the pioneers for strategically using social media for marketing and social causes in Pakistan. With access to social media influencers, celebrities, intellectuals, leaders in various spheres, he has inroads into the social media community that create viral content. He is a well-recognized name in the social media world in Pakistan, which coupled with his expertise in the field allow for high communication and advocacy returns.
Coming from a journalistic and marketing background, he is an accomplished writer and adept at utilizing the relevant tools for brand imaging, awareness and promotions. In the field of marketing he has specialized in the textile industry, however, has experience of almost all the leading industrial areas operational in the country. As a journalist, Faisal has worked with leading print houses like Dawn, Express Tribune & the Friday limes. He is the editor for several online media platforms. He won the Google Cio’s best podcaster in 2010. He is a trainer for social, Faisal received his academic qualifications from the United States in management information systems and economics.
Amena Aly Kamal
Founding Partner
Amena is high-performing, strategic- thinking professional with more than twenty years of experience in the communications sector with international and national corporate organizations and the United Nations. With her vast experiences with UNO and its associated organizations, consulting for various programs supported by Govt. of Pakistan and other donor countries; she excels in communicating at all levels of stakeholders; raising awareness and social mobilization, while specializing in digital communication. She is a strategist and implements communication theories for marketing benefits. As a BBC World Service and Reuters Certified Responsible Media Professional, Amena specializes in social conversion communications.
Amena holds a Master Degree in Communication from University of Southern California, LA, California, USA and a Bachelor’s Degree in Liberal Arts from Clark University, Worcester, Massachusetts, USA.
Arslan Akbar
COO - North
Starting in the field of IT with the Pakistan Navy and then UN, over the years, Arslan has grown as a creative professional specializing in content and influencer marketing for the digital world. He has led teams to successfully manage reputations, build brands, covert sales and drive down media costs, He has successfully designed creative campaigns that have won global accolades.
His professional career is augmented by his academic qualifications. He has master degrees in Marketing and Computer Sciences respectively from renowned universities in the country. He has a Masters in Marketing from the American University. These are enhanced by certifications and courses in PRINCE2 Project Management.
Saba A. Chaudry
COO - South
A digital marketer with a high drive for innovation & challenges, Saba has been leading brands successfully in the digital hemisphere since 2010. With extensive focus on lifestyle & corporate brands, executing campaigns effectively has been a priority.
Having a keen eye for all things creative, Saba also delves in designing. image consultancy & visual management. Coming from a media background academically, she understands the nifty gritty of what goes into the making of a great campaign / strategy. Heading content for various brands. running a lifestyle magazine managing activations & on ground PR. are a few skills under her belt.
Izza Khalid
COO - Lahore
With a specialization in Advertising and PR, Izza is a seasoned Communications Specialist with over 8 years of experience in corporate and lifestyle communication, she has designed and provided effective communication strategies, advice and support to various multinational companies, FMCGs, IT ventures and lifestyle brands. A storyteller, with a flair for creative activations, and crafting innovative PR strategies for her clients, Izza has recently discovered the art of influencer marketing, and now specializes in the stream of maximizing brand engagement through just the right influencers.
Abbas Malik
Head of PR - South
Fairly familiarized with field of Mass Media Communication and PR, Abbas has a significantly vast expertise under his sleeve. Excelling in ‘below the line’ activities & managing over a dozen personnel, his dedicated work-ethic proves to power through with a focused mind-set. Having been actively involved in PR, Promotions, Event management. Abbas’s insightful and diligent work experience speaks for itself. Abbas’s drive to exceptionally succeed in his work makes for a devoted commitment to responsibilities with the ability to manage them sufficiently. Whether it be PR, managing clients or events, he perfects his job using his insightful skills.